Ranbir Kapoor's Wake Up Sid has not only wowed the critics, it has pulled the crowd too, completely sidelining its co-release Do Knot Disturb.
Wake Up Sid is going all over hit.
The box office received a shock with Ahsutosh Gowariker's What's Your Raashee that released Sep 25 and went awry in terms of business, courtesy its length and 13 songs.
But the ticket windows have been buzzing again with the two movies that hit the screens Friday with the Ranbir starrer
Wake Up Sid stealing the pie from Govinda starrer Do Knot Disturb.
"Wake Up Sid is doing extremely well. We've had an occupancy of more than 90 percent across 17 shows over the initial weekend and it is still going strong while
Do Knot Disturb had only a two-day run with close to 75 percent despite 16 shows," Amit Awasthi, manager (programming and operations) of Spice Cinemas at Noida, said this.
"We are expecting Wake Up Sid to continue a good run at least until the Diwali weekend, which has major releases like Blue, Main Aurr Mrs. Khanna and All The Best. Though we have Acid Factory on Oct 9, we are sincerely doubtful about its future in multiplexes," he added.
Made at a budget of around Rs.15 crore (Rs.150 million), Wake Up Sid has been produced by Dharma Productions Pvt Ltd and distributed by UTV Motion Pictures with around 700 prints worldwide. Directed by first-time director Ayan Mukerji, it also stars Konkona Sen Sharma in female lead.
"Wake Up Sid has had a very good occupancy and opening over the first weekend. It is a different movie for different people and is totally a multiplex movie. It is going to have an extended play," said a source from PVR Cinemas.
"It has done what Rock On! did last year it has evoked people's hidden past and is so associative. While Do Knot Disturb despite having almost the equal number of shows as the former (around 6 each per property) did have a good opening, but it fell flat in no time."
Do Knot Disturb has been co-produced by Vashu Bhagnani and Big Pictures and directed by David Dhawan. Released across 1060 screens worldwide, it stars Govinda, Sushmita Sen, Lara Dutta and Riteish Deshmukh.
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